Digital Marketing Specialist

Job Requirements

We are currently looking for a talented and experienced Digital Marketer to join our team. As a Digital Marketer, you will have a pivotal role in devising and implementing digital marketing strategies to enhance the visibility of our brand, products, and services. Your primary responsibility will be to leverage diverse digital channels to attract, engage, and retain customers. This position offers an exciting prospect to contribute to our organization’s growth and make a substantial impact in the dynamic field of digital marketing.

Who are we looking for?

Day-to-Day Responsibilities Include:

• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs build and maintain our social media presence.
• Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans execute and measure experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize the user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Identifies critical conversion points and drop-off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners.
• Evaluates emerging technologies.
• Provides thought leadership and perspective for adoption where appropriate
• Facebook Ads, Google Ads
• SEO about Website and YouTube
• Lead Generation for web development client
• Pitch, plan, and execute promotional campaigns
• Scheduling content publications across platforms
• Handling digital marketing tasks
• Self-driven and eager to learn